WP Ann Arbor May 2016

Topic: Actionable Google Analytics

Date: Wednesday, May 25, 2016

Time: 6:00 p.m. – 8:00 p.m.

Speaker: Ross Johnson: Designer, Developer, Janitor, Dog Walker at 3.7DESIGNS

Talk Level: Beginner / Intermediate

About Talk: Most people go through the routine of installing some sort of tracking on their website, but few actually look at the results and even fewer figure out how to make improvements based on what they find. In this talk I cover why you’d want to have analytics on your site, what metrics to look at and how to use metrics to improve your website over time.


Room 2001, LSA Building, 500 S State Street, Ann Arbor MI 48109

Room 2001 is on the 2nd floor of the LSA Building (1 floor above the ground floor), directly off the 2nd floor lobby. You can enter either from State Street (the front of the building) or from Maynard Street (the rear of the building). The doors will remain unlocked until 7pm, but we’ll post signs on the doors directing you where to go and including a contact cell phone number.


It may be possible to park in the small visitor lot directly behind the LSA Building, on Maynard Street, or in the lot next to the Student Activities Building if spaces are available. Street parking and University Blue-lot parking should be free from 6pm on; carefully check the posted signs. But parking will definitely be available in the City of Ann Arbor Maynard Street parking structure, 1 block away, for $1.20/hour.  More parking options are available on the map, if you click on the (P) icon.

Call for Topics & Speakers:

If you have a topic you would like us to cover, please let us know. Also, we are always looking for new speakers to talk about WordPress related topics, if you, or you know someone who would like to speak, please get in touch.